Weight Watcher Announces Integration of Jawbone and Fitbit Data
Release date: 2014-09-17 Recently, Weight Watcher announced that its application will be synchronized with the motion monitors Jawbone and Fitbit to enable users of diet and food recording programs to understand the relevance of their fitness data and nutritional data. Chief Watcher of Weight Watchers said in a statement that the best way to lose weight and stay in the diet is exercise and exercise. What we need most is skill and support. Weight Watchers provide people with better diet strategies, exercise monitoring devices and apps. Integrating this data allows people to achieve their own weight loss goals. Although the app currently only integrates Jawbone and Fitbit data, the company announced plans to integrate other popular devices and apps soon. After integrating the data, Weight Watchers' app converts fitness information into PointsPlus values, which are health metrics based on calories and other nutritional factors. This allows Weight Watchers users to monitor the PointsPlus value of their diet and exercise. Prior to integration, Weight Watcher offered members the option to purchase a Philips motion tracker to calculate their PointsPlus value. At the end of 2012, the company began selling this tracker called ActiveLink. The company said it has sold more than 400,000 sets of dedicated fitness tracking equipment, and its service components have covered 10% of its members. Source: Kexun Medical Network
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The company's chief product officer said the company chose the popular sports tracking device because it wanted to give users more flexible and personalized weight loss programs. 