WeChat's intelligent hardware plan: WeChat "Do not move team"
Author: Liu Jia "WeChat is not a hardware tool. It is connected to data, not hardware." When the outside world is looking forward to the search for a combination of wearable devices and WeChat, and what kind of sparks will collide, Guo Yang, who has been working with the WeChat team for half a year, is said to be the director of iHealth User Experience. In his view, "the essence of WeChat platform is the group effect produced by data. When its meaning is amplified by human contact, for most users, the most important use of intelligent hardware to generate data is to display, show off, compare, competition." Behind this, in early July, iHealth, Huawei Glory, Lifesense and Codoon, four smart hardware vendors running WeChat applications, have begun selling their WeChat bracelets online. WeChat smart hardware plan is not Tencent's own production bracelet. Instead, smart hardware vendors use WeChat to synchronize and manage the data of different brands of bracelets through the form of public number, and open up the social relationship between these data and WeChat, and provide users with similar circle of friends, "sports leaderboard", etc. Features. The entrance of nearly 400 million monthly active users and the social relationship chain brought by massive users are important reasons for wearable manufacturers to choose WeChat to cultivate the market. However, unlike the explosive growth that WeChat opened to mobile games and e-commerce to bring to partners, the current intelligent hardware is generally in the early stage. Backed by WeChat big tree, it is still a question mark whether it is really good for wearable equipment manufacturers. In the exchange, many wearable manufacturers working with WeChat mentioned a common point: the current challenge with WeChat is how to find a balance between the pursuit of personalization and WeChat systemization and standardization. "In other words, WeChat and we are both 'crossing the river by feeling the stones'". WeChat "Do not move team" In January, when Andon Health's iHealth exhibited in the United States CES may own several new wearable medical device shortly after, micro-letter team to find the door to the iHealth. "At that time, WeChat was rumoring that it would not do hardware." Guo Yang recalled, "The first time I contacted the WeChat team, everyone sat there, talking more about the mobile Internet era, what do WeChat users need? Whether health is the next topic of WeChat is more of a directional topic." In the more than half a year of contact with WeChat, iHealth and Micro Credit have spent about three months colliding with research on whether or not to integrate and integrate entry points. In the following months, the technical implementation of the integration of smart watches AM3 and WeChat was coordinated. "WeChat said the most is not to move. Do not move product logic, do not move interactive logic, do not move product definitions..." Guo Yang said. This made him unable to ridicule: WeChat's hardware cooperation team is simply a "sports team." In addition, WeChat put forward two mandatory requirements for all hardware manufacturers including iHealth: First, open up the leaderboard data, especially to open up user motion data between the bracelet products of various partners, so that more users Participate in the interaction; Second, the introduction of the rights protection center, the user can directly feedback the complaint if there is any dissatisfaction in the use process. The reason given by WeChat is that it does not want to cause any kind of interference to the user. WeChat's cautious attitude in hardware integration is evident. For iHealth and WeChat, which cross the river by feeling the stones, their challenges have just begun. "Initially, iHealth believes that access to WeChat is very simple, the direct response is hardware tuning, APP embedding." That is, move the previous APP to the HTML5 interface, and then copy it according to the previous logic and direction. "But after making it, we don't need user testing. Our own interaction designer said it was junk." Guo Yang said frankly that iHealth had been eager to present a complete experience to users through APP, and on the WeChat platform, everything became out of control. This makes iHealth realize that WeChat accesses data, not hardware. “The meaning is amplified by people. For most users, the most important use of data is to show, show off, compare, and compete. Health data. The same is true. From the adjustment and embedding, to understanding the essence of the WeChat platform is the group effect generated by the data, and the promotion and operation can achieve better effects." After the adjustment, the current iHealth and WeChat cooperation mode is: the user scans the QR code by WeChat, and pays attention to the function number of the iHealth smart watch. After that, the function will automatically search and connect the device to view the user's Related exercise data. Similar to the iHealth smart watch, the bracelets launched by 咕咚, Lexin and Huawei, and the cooperation mode with WeChat are all through the WeChat service number, the user realizes unified data integration from information setting, motion data record analysis, etc., with the help of users. The chain and the "friend circle" turn this data into shareable content. Shenzhen Sunson Tech Co., Ltd , https://www.sunsonkiosk.com