Mobile Medical Dermatology Vertical Field Dr. Youmai will receive A round of financing
The 38-year-old Gansu Changjiang plunged into the entrepreneurial army in October last year, and the team set up a mobile medical app for doctors in the dermatology segment. The medical resources accumulated in the medical field accumulated over the past ten years prompted him to choose a relatively niche market entry method, bypassing the simple consultation and diversion application, first establishing a doctor circle from the academic professional point, and then expanding the C-end patient. . At present, the financing of the A round of 10 million yuan is about to land. He is just a microcosm. In 2015, the variety of mobile medical markets clearly ushered in a wave of entrepreneurial enthusiasm. Capital entry has increased frequently, innovation models have emerged, and vertical market segments have been occupied by new entrants. The industry's heat has risen significantly compared to 2014. According to the data of Analysys think tank, the number of financing in the Internet medical and health field reached 283 in 2015, which was almost doubled from 156 in 2014, compared with 58 in 2013. The policy of encouraging doctors to practice more and grading medical treatment, which has been successively introduced at the national regulatory level, has also brought benefits to this round of Internet medical entrepreneurship. Whether it is the doctors of Chun Yu, the doctor of almonds, the mobile class of academic doctors, the garden of cloves, or the micro-medicine of registered doctors, the opening rate of more than 3,000 mobile medical apps on the market is generally much lower than social, shopping, and For news applications, the profit model is not yet mature. In an interview with the First Financial News reporter, Chang Jiang said that the current practice of professional academic socialization in the doctor circle through mobile phone applications is increasing. Compared with the simple doctor-patient consultation mode, the doctor social collaboration platform and the famous doctor remote consultation mode have more Helps to increase the enthusiasm of doctors to practice more. Cut the building barrier from the doctor's app When Changjiang founded Yumai doctor in October last year, he was in the new round of entrepreneurial craze and capital influx of mobile medical App. Before that, he had completed the early industrial circle like Chun Yu doctor, good doctor, and lilac garden, and gradually formed. Light consultation, medical academics, self-diagnosis and self-examination, registration, referral platform, health management and other market segments. Among them, the number of active users of the App App ranked first in each segment. At that time, Changjiang was also affected by the industry. Followed by the wind, the App was positioned on the online doctor-patient interaction platform. With the accumulated resources, 2,000 dermatologists were stationed in one month. However, when he attended a medical industry conference in Chengdu, the familiar doctors and friends told him that this model was not very reliable. The doctor did not have much extra time to do simple online communication, and the doctors and patients did not have face-to-face diagnosis. The cost of online communication is higher. At that time, Chang Jiang thought of transformation, and first made a medical professional social app that doctors liked. The model of a comprehensive platform such as Dr. Chun Yu is directly for C-end users. Patients communicate with doctors online through the App and then refer to the hospital. This is equivalent to offline drainage. Good doctors online, safe doctors, etc. are similar models; The communication path of Dr. Youmai is the opposite. The users of this app are only the doctors who have been verified and verified. They add patients during the daily consultation. The patients communicate with the doctor after the consultation with the corresponding WeChat service number and online. Consulting, the App is actually a doctor's back-office management tool and a social platform between doctors. In the industry, the model of the almond doctor is similar. After the transformation, the app viscosity and opening rate of doctors began to increase. The activities of famous doctors, medical companies, industry forums and other activities increased the interaction between dermatologists. According to the statistics of China Mobile Medical Market Annual Research Report 2016, the length of medical academic APPs based on doctor education, scientific research and clinical reference is significantly higher than other applications in various segments. Dr. Youmai is currently preparing a network of his own famous doctors nationwide, practicing graded diagnosis and treatment. When members of the platform encounter difficult diseases, they will launch remote consultations with top domestic famous doctors, and use strong associations between dermatologists to form barriers in the vertical field. This is actually a B2B2C mode.
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