Why do IT giants take advantage of Internet medical care?
The huge business opportunities in the Internet medical market are attracting IT giants to rush. Internet medical care needs to be truly convenient, benefit more people, and it needs to be in line with medical insurance. Commercial health insurance should also be involved. But after the medical insurance is in line with the medical insurance, how can the medical insurance department and the insurance company conduct cost control? At the same time of rapid development, this emerging industry has highlighted the lack of policies and regulations, industry access and industrial planning, and the related system design needs are becoming more and more urgent. Giants vying for layout The huge potential and unlimited business opportunities of Internet medical care have attracted more and more IT giants to compete: Apple, Google and Samsung have launched their own smart health platforms. Baidu, Ali and Tencent have also entered the domestic well-known online through investment or mergers and acquisitions. Medical platform. It is reported that Alibaba launched the "Future Hospital" program, Tencent launched the "Full Process Visiting Platform" on the WeChat, and Baidu "Beijing Health Cloud" used big data to analyze medical health. Behind the IT giants' rush to lay out in the health care field is a huge space for the future development of the mobile healthcare industry itself: The traditional medical model that goes to the doctor when you are sick can no longer meet people's rich health maintenance needs. Providing life-cycle health management including prevention, medical care and health care will gradually replace the traditional medical model. This idea has been realized in the mobile medical program developed by some hospitals and technology companies. For example, with mobile phone mobile terminals, patients with heart disease can not only make appointments for outpatient clinics, but also perform partial examinations at home, transmitting the results of the examinations to doctors for remote diagnosis, diagnosis and health care guidance. In the long run, using big data and mature hospital management system, hospitals and third-party platforms will establish a health management cloud platform, fully integrate Internet online and offline service resources and medical resources, and form a health management ecosystem, which can pass big data. Solution and hospital management system output to achieve medical resource integration. The "Health China 2020 Strategy Research Report" issued by the Ministry of Health pointed out that the National Electronic Health System Project will be launched with a budget of 61.1 billion yuan, which is the most budgeted project of the government in the medical informationization pilot work over the years. Considering the local supporting funds, the total investment scale of the National Electronic Health System Project is expected to exceed 100 billion yuan. The mobile medical market has great prospects. According to the latest data from Analysys think tank, the scale of China's mobile medical market in 2013 was 1.98 billion yuan, up 50.0% year-on-year. It is expected to reach 20.09 billion yuan in 2017, with a compound annual growth rate of 78.5%. Mobile healthcare will grow rapidly in the next two years. Really convenient people still need to be in contact with medical insurance "Internet medical care to achieve sustainable development, the first thing to solve is who will pay the bill." Ali health CEO Wang Yaqing said that in the traditional concept, medical care should be paid for by medical insurance, but medical insurance did not intervene in the Internet field, commercial health insurance also Without intervention, this requires the government and the society to jointly support the solution. Wang Lijuan, general manager of ant Jinfu O2O business unit, said that in the comprehensive top three hospitals, more than 50% of the patients are medical insurance users. Many users have not been able to enjoy the convenience of mobile medical treatment because of medical insurance reimbursement problems. Reimbursement will benefit this segment of the population. Chen Dengkun, general manager of Kingdee Medical, believes that from the current development of mobile Internet hospitals, the biggest obstacle is first of all thinking mode. Some medical and health authorities and hospital leaders still lack understanding of the general trend of mobile Internet, and are unwilling to actively embrace change; secondly The opening of the mobile medical insurance real-time settlement interface has affected more medical insurance patients to directly use the mobile service platform to complete medical insurance payment. After two months of operation in the mobile internet hospital, Guangzhou Women and Children Medical Center finally connected to the medical insurance payment interface to realize real-time settlement of medical insurance. At present, it has covered hospitalization payment, which is more convenient for patients. "Internet medical care lacks medical insurance support, but if you enter medical insurance, whether the medical insurance department and insurance companies have the ability to control costs will become a new problem," said Chen Qiulin, an associate researcher at the Institute of Population and Labor Economics of the Chinese Academy of Social Sciences. Beauty Tools,Best Beauty Tools,Beauty Care Tools,Hair Straightening Comb Shenzhen Jie Zhong Lian Investment Co., Ltd. , https://www.szmeizon.com