Mobile medical first round investment boom into the second half

Mobile medical first round investment boom into the second half

Recently, the first annual report released by the mobile medical enterprise listed on the New Third Board showed that in 2015, the operating income was 2,371.98 million yuan, of which the Internet income exceeded 15.75 million yuan, a year-on-year increase of 106.18%. Users increased from 12 million at the beginning of the year to 68 million, but the company is still in a strategic loss period and is continuing to promote C-round financing.

However, if 2014 is the hot year of China Mobile Medical Investment, by 2016 this enthusiasm will gradually return to rationality, and most companies will begin to explore the business profit model and develop towards segmentation. So, how long will mobile medical money continue? How to play in the second half?

Capital began to wait and see

According to the research of Analysys think tank, China Mobile medical market can be divided into 8 vertical segments, including consultation consultation, medical guidance platform, medical academics, self-diagnosis and self-examination, appointment registration, medical consultation, disease management, and physical examination. Among them, medical academics and self-diagnosis self-examination accounted for a large proportion, accounting for 26.0% and 21.4% respectively.

According to the reporter's rough statistics, there are at least 60 companies in these 8 types of platforms. Because of the difficult problem of seeing doctors in China, the active users in the consultation field are the most concentrated, such as Chun Yu doctor, medical mobile class, safe doctor, good doctor online. Wait.

In the early stage, mobile medical companies have a strategic loss period in order to expand the market and acquire a large number of users. Therefore, continuous financing is one of the necessary conditions for the survival of mobile medical companies. According to the research of Analysys think tank, the capital attention of Chinese doctor-end mobile medical enterprises has gradually deepened, and the number of financing has increased from 3 in 2010 to 283 in 2015.

2014~2015 is a large-scale financing period for mobile medical companies. For example, Almond doctors obtained B round financing such as Sequoia Capital, raising RMB 200 million, and Micro Medical Group obtained E round financing such as Tencent and Fosun Pharma, with a financing amount of USD 300 million. Medical treatment 160 was also successfully listed on the New Third Board in 2015, becoming the first mobile medical company to land on the new three board.

But in 2016, capital’s attitude toward mobile health has begun to calm down. Gao Xiaojia Investment Group Chief Strategy Officer and Managing Partner Zeng Xiaojun told the “First Financial Daily” that domestic mobile medical care is at an early stage of development, and the services provided are mainly non-core links such as medical registration and payment, but There is no core problem to solve the problem of medical treatment.

Zeng Xiaojun believes that mobile medical companies that provide pseudo-demand will definitely undergo a round of shuffling. Most of the projects that can survive are those that have self-healing ability, or the traditional medical industry that connects users through the Internet as a means of promotion. But living does not mean that you can immediately make a profit, so many capital parties are in the stage of watching their changes.

“Usually mobile medical care will be linked to hardware products to make a profit, but hardware product development requires a lot of investment, and the market competition is fierce. Enterprises that cannot obtain financing during this period will dump a batch, and enterprises that control the input-output ratio can Survival. According to the mobile medical projects currently on the market, burning money lasts at least 3 years, usually about 5 years.” Zeng Xiaojun said.

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