Grey area of ​​functional food

Jianggu's monkey cakes have been considered a luxury item in all biscuits. On the Jiangzhong Group's official website, this product has been defined as "product of efficacy." However, importing the word "monkey spoon" in the health food database of the National Food and Drug Administration shows that there is no such product. In addition, there is no effective food in food. Ordinary foods cannot promote efficacy. If the company thinks that this food has a functional effect, you can apply for health foods and approve these effects through approval. In the absence of proof before the propaganda, it is illegal propaganda. A lot of illegal propaganda is playing policy.

China's "Health Food Administrative Measures" states that health foods refer to foods that have specific health functions. That is suitable for a specific group of people to eat, with the function of regulating the body, not to treat diseases for the purpose of food. The monkey spoon clearly indicated a suitable group of people, namely the stomach group. In the current regulatory policies for foods and health foods, there is no clear identification of functional foods and functional foods, but it is clearly required that only health foods can promote efficacy. This will be clearly defined in the revised Food Safety Law.

Monkey spoon as a new product, from the listing, promotion to the final acceptance and recognition by consumers, need to experience a relatively long growth cycle, this stage requires a large market investment, and because of the fierce competition in the market facing biscuits, its market There is a certain degree of uncertainty in the promotion results. If the monkey monkey cake is successfully marketed, it will inject quality assets into the listed company at the right time. As of now, the monkey spoon is still a new product promotion period, the company has not yet conducted a formal argumentation on its asset injection plan, and there is no clear timetable.