Mobile medical first medical treatment 160 sinking record: business expansion from expansion to layoffs
Ningyuan Technology is known as the first share of New Third Board Mobile Medical . In the 260-person real-name employee resignation group, people are vomiting every day. A while ago, the school students were dismissed when they were more than half a month old. From August to October, the company with more than 800 employees laid off 300 people. Luo Ningzheng, chairman of Ningyuan Technology, told reporters that “in order to save costs and optimize personnel structureâ€, “realizing profit is the first thing to doâ€. Ningyuan Technology has lost three years. From expansion to layoffs Ningyuan Technology was established in 2005, when Luo Ningzheng was also the director of the Computer Center at Shajing People's Hospital in Bao'an District, Shenzhen. He worked in the hospital for more than ten years, and he had the idea of ​​doing a registration system early. In 2006, an early version of the medical treatment 160 was introduced, but this version did not provide an appointment registration service. At that time, Luo Ningzhen went to the hospital to talk about cooperation, but was bombarded by the hospital. Early medical treatment 160 for the user to do health education, did not have more than a year, can not precipitate users. The actual start of the appointment registration business began in 2009. At that time, it was just the spring of the policy. The Ministry of Health clearly stated that public hospitals can cooperate with third-party intermediaries to carry out appointment registration to alleviate the difficulty of seeing a doctor. However, it is also clear that the premise of online appointment registration is that the patient cannot be charged for service. Until 2012, the hospital 160 platform can only provide appointment registration services for more than a dozen hospitals. In 2012, Luo Ningzheng left the system and came out to concentrate on entrepreneurship, introducing angel round financing, recruiting and recruiting. By 2015, the platform has entered more than 2,000 hospitals. How to get the number of more than 2,000 hospitals in three years? The 160 senior executives said they would not talk about the details. The hospital's source was used as a public resource and was not open to the company at the beginning. A senior executive of the previous unified appointment registration platform (12320) in a province told reporters that many companies tried to convince the dean to open the source by using various resources, mostly without any problems. "There are no shortage of patients in large hospitals, no patients in small hospitals, and the hospital has no incentive to do this." The micro-medical (original registration network) and the two interesting websites also provide appointment registration. The above-mentioned senior officials told reporters that the registration network was formerly established by the China Hospital Association. The original intention was to facilitate the registration of the SARS epidemic. Later, the Chinese Hospital Association promoted the software through the branches of the provincial hospital associations, so that the registration network harvested the first batch of seeds. hospital. The strategy of Fun Medical Network is to “highly fight highâ€, and some provinces and cities cooperate with 12320, and quickly get the source of many hospitals. Once a company has access to the hospital source, the company can then take advantage of it. The hospital gradually began to implement online appointment registration. In the beginning, the hospital manages the network and the hospital source by assigning the mantissa. For example, if a company has a source with a tail number of “1â€, the first and eleventh patients will make an appointment through the company platform. Registered. After the practice, the hospital made adjustments and merged some of the sources into a “registered poolâ€. There are many companies in this pool, which are registered on a first-come, first-served basis. The medical doctor 160 was favored by the Shenzhen Municipal Health Planning Commission in 2012 and became the official website of Shenzhen City. Check out the medical network 160, Shenzhen has a total of 191 hospitals, and Beijing has 14 hospitals. The current medical treatment 160 not only provides registration services, but patients can also register remotely on the platform, pay for medical treatment at the hospital and pay for mobile phones. In December 2015, the medical doctors 160 landed on the New Third Board. The stock name was Ningyuan Technology, marking the official birth of the first domestic Internet medical service . This also means that it must be publicly available. Loss, the number of the last two digits in the report hit the public eye. In 2015, Ningyuan Technology suffered a loss of 714.04 million yuan, a loss of 51.52 million yuan in the first half of 2016, compared with 17.81 million yuan in the same period last year, the loss expanded. Although revenue is also rising, the operating income in 2015 was 23.72 million yuan, and the operating income in the first half of 2016 was 27.7 million yuan. However, the rate of increase in revenue could not keep up with the speed of loss. The loss on the book made Luo Ningzhen anxious. "The first thing to do is to achieve profitability" and "live first."
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