China's medical industry's deformed "high-end"
Release date: 2015-12-16 The high-end services of China's medical industry are affected by the big environment, reflecting several characteristics. First, the resources of famous doctors are tight. All the links in the industry chain hope to collect such scarce resources. It is not uncommon to try to use high-end services for famous doctors. The second is to cut the entrance to the high-end technology, and to some extent ignore the service. The third is to divide the high-end and other people only by pricing, ignoring the real demand gap of customers, leading to the development of the overall high-end market. Due to the lack of quality basic medical services in China, the long-term concentration of patients in large hospitals, coupled with the slow development of the Chinese general practitioner industry, has not been mainstream, and the specialist has always been a model accepted by patients. These factors have led to the emergence of specialist doctors as scarce resources. In many cases, the reason for patients to choose a famous doctor is because of the distrust of the diagnosis of ordinary doctors, and it is not difficult and serious. In this environment, coupled with the loosening of doctors' practice, the migration of famous doctors' resources just caters to the gap that patients want to see famous doctors but cannot get services in the public system. The clinic is waiting for new attempts. In order to match the value of famous doctors, and to give the famous doctors the power to move out of the public system, this famous doctor migration is often high-priced, and the medical examination far exceeds the price of public hospital VIP or even the international department, and thus has been labeled as high-end. This can be said to be a kind of "high-end" with Chinese characteristics in medical services. This high-end is not a service model, such as better customer experience, better communication between doctors and patients, and better pre- and post-ill treatment. Wait. In fact, the high end of the migration of famous medical resources is only labeled by the famous doctor itself, and ignores the true meaning of high-end service. Many patients do not really need such high-end services. They may just need a platform that manages their health for a long time and is trustworthy, well-served, and has a better medical environment. However, most of the doctors who really need serious diseases and incurable diseases cannot. Bear this high-end service. Therefore, the migration of famous medical resources is not really a high-end, but a special product under the current mismatch between medical resources and needs. The second type is the high-end of technology, and the more representative is the high-end medical examination. Products including public hospital VIP, international department, and private stereo inspection center high-end packages are paying more and more attention to the instruments and technologies behind them. Observing all kinds of high-end medical check-up packages will find that the more the Chinese market is moving towards screening, the more sophisticated the machine is used for the high-end direction. This direction is also largely due to the lack of a family doctor as a basic medical gatekeeper in China. Because the users themselves are not sure about their health risks, the market will attract users to buy high-end packages by packaging various sophisticated technologies and screenings to create a more comprehensive inspection concept. In fact, if there is a family doctor who is familiar with the user's health. They will find that many screenings are not necessary or even harmful to the body (such as unnecessary CT screening, etc.). To create high-end technology through technology is also a lack of abnormal products in the basic medical environment. In the long run, the market demand will not be too high, and it may cause waste of medical resources and unnecessary expenses. There is also a high-end product that divides the high-end and other people by pricing, ignoring the real demand gap of customers, leading to the development of the overall high-end market. More typical is high-end medical insurance. When this product enters China, it is aimed at the medical needs of foreign expatriate staff in China. However, the limited number of this group and the increasing localization of Chinese companies make it difficult for the number of expatriate staff to explode. Therefore, the development of high-end products has encountered a lot of bottlenecks. The price of high-end health insurance has blocked the possibility of rapid development. This is closely related to the entire medical environment. Since there is no way to supervise the behavior of hospital doctors, they can only protect their own risks by increasing the premium. Another reason for the formation of the high-end insurance market is language. Because foreigners need English services, the network for medical treatment is relatively limited. Most local users do not have this problem. It is difficult to move the high-end of the past to local users. The core question here is how many so-called high-end medical resources are really needed by most users? Where is the user's demand gap? In fact, users' dissatisfaction with the current medical system is more for two reasons. One is the efficiency of the medical treatment and the poor service, and the other is the lack of protection. Defining these two points as users' current high-end medical services is not accurate. In fact, the coverage of many high-end medical products and the hospital network are not directly targeted at users. Therefore, high-end business will have a big development bottleneck. Judging from the above three high-end products and services in the medical industry, such high-ends are largely due to the imbalance of medical resources and the lack of the role of basic medical gatekeepers. It is not a sustainable development model. The direct connection between high-end and price can not promote the rapid growth of business. The real high-end should be a difference in service quality and user experience. It is difficult to maintain long-term migration of famous medical resources, technology, and high prices. Make a fast-growing market. Source: Health Point Grape Seed Extract is rich in Oligomers Procyanodolic Complexes (OPC) , which is a powerful antioxidant. In addition to the ultra rich potence of over 20 times higher than Vitamin C, it is also 50 times better than Vitamin E. It helps to strengthen the immune system, and also slowdown the aging process.
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