Two ** amendments affect good food companies

The latest revisions to the "Food Safety Law" and "Advertising Law" undoubtedly greatly purify the market environment. Although there is little impact on those outstanding companies that have previously adhered to the bottom line, if they do not improve their initial marketing level, they will not be able to For brands that allow consumers to trust, the more standardized the market, the easier it will be to submerge.

The National People's Congress’s newly revised "Food Safety Law" stipulates that highly toxic pesticides are banned from fruits and vegetables and is called the strictest in history; the new "Advertising Law" has made strict regulations on celebrity endorsements, and three years of fake advertising bans.

In response to this, the media reacted enthusiastically. The people rejoiced. What about enterprises? Some corporate executives complained: The economy is down, the law is strictly controlled, but also does not let people live?

The new "Food Safety Law" and "Advertising Law" have nothing to do with outstanding companies

The "Food Safety Law" and the "Advertising Law" are legal environments for enterprises to survive, and are equal to any enterprise. The newly revised "Food Safety Law" and "Advertising Law" are just like a new starting line.

Because it is the starting line and at the same time, because the law is the bottom line, it has little to do with the production and operation of most normal companies. The way companies run and how fast they run is the company’s own decision. There is almost no impact on excellent companies. Excellent companies generally exceed the requirements of the law to do business. Therefore, what to do?

The "Food Safety Law", which is called "the strictest in history", has mainly revised: "The prohibition of highly toxic and highly toxic pesticides is used in fruits and vegetables tea", "The labeling of health foods must not involve prevention and treatment functions," "The whole process of production of infant formula foods." "Quality control", "Internet-acquisitioned foods included in the scope of supervision", "production and management of genetically modified foods should be marked according to regulations." These regulations are for good companies. "The sky is floating five words. That is not an issue. It is an annoying thing. It will be fine for a while."

The new rules of the "Advertising Law" make it clearer that advertising spokespersons must not make recommendation certificates for unused goods or services that they have not received. If they do false advertising, they are subject to administrative penalties and they must not advertise for three years. It is really difficult for companies to look for illegal endorsement stars in the future. Even if a star disregards his reputation, he must weigh the amount of money once he is banned for three years.

Having said so much, the changes in the two laws are in no way related to the normal business enterprises. The economist Xu Xiaonian said the same thing with a sentence, he said: "The relationship between business operations and macroeconomics is not big, the weather needs attention, but you don't have to look at the day to eat. An excellent company is not to see its expansion of the rising period. It's downside survival."

Nowadays, some companies have had a hard time. Some companies have been badly affected by the change in the law. The problem has actually existed. These companies were originally at the bottom of the competition, and now the tide has receded. Exposed.

The greatest watchfulness: upgrade products and improve marketing

We need to realize that the era of low-cost expansion and market seizure is over.

In the past, there were unmet needs on the market, that is, there were ready-made markets where products were sold out, staking out, looking at who had fast speeds, high output, low costs, and even the radish was not washing mud. Now it is different. Information, technology, and talents flow quickly and all markets are saturated.

The future of marketing is not to “take over,” but to “grab” people’s hands. Existing products cannot be sold, and new products must be used to enter the market. Through their own innovation and research and development, they must master the technologies and products that can enter the market. This is a brand-new operating environment and brand-new competitive environment, which is a great challenge to the company. Wahaha’s income has fallen. I’m more optimistic about Yangshengtang than I am!

The marketing level of Chinese companies cannot really be overestimated, and quite a few companies still stay in the production recommendation stage. A new baby milk powder company was born in northern Hebei. It is said that it will invest 4 billion yuan, all imported equipment, high production standards, and good quality raw materials. However, I only judged the demands on the packaging and decided that it would not go far. This product focuses on local ingredients and "fresh", claiming "only 2 hours from milking to processing" and "the index is better than any country in the world."

Excuse me, isn't you a bit ignorant of the reason why China's domestic baby milk powder enterprises have been completely defeated? Are you convinced that these advantages are your weapon to compete with foreign brands that have firmly occupied the infant milk powder market? How can companies that ignore consumers and ignore their competitors win the market? I can only say that it is because of the money!

Now all industries are saturated with the market, if the product is not upgraded, the traditional promotion is not upgraded to marketing, it is really difficult to survive.

According to popular words, pigs can fly when they find a tuyere. Ma Yun said that when the wind stopped, the pigs were all dead! Therefore, to be a company, you must pursue your own ability to fly, and you must not rely on the wind.

Unscrupulous companies die to death, conscience companies must learn to trust the technology

At the time of writing this article, CCTV reporters detected pesticides in 8 strawberries that were randomly purchased in Beijing. One of them is not registered in the national strawberry residue standard, but it is 6 times higher than the EU standard. In the United States, acetochlor is classified as a type B2 carcinogen. If foods containing acetochlor remain for a long time, acetochlor can be metabolized and become carcinogenic.

In China, such things happen every day. This is why bad money has always existed and conscience companies are very helpless. If the new "Food Safety Law" is strictly enforced, unscrupulous, non-compliance companies will die. It is important that conscience companies must learn to trust technologies. Because the legal system is the bottom line, it cannot control the competition; because consumers have been invulnerable to unscrupulous companies for a long time, you don’t believe what you say. Therefore, to make quality products, how to make people believe it is a big one!

China does not lack conscience entrepreneurs, does not lack quality and safety products, and does not lack the commitment to do what it says. However, the most important thing is to make people trust.

There is no secret to let consumers trust you. There is only one: honesty! Honesty can't just shout, but do it! And managed to completely expose themselves to consumers, to the public to see! If you really don't have greed, what can you do to open your family? ! To expose themselves to consumers, consumers do not believe the truth of the integrity of the sun!