[Viewpoint] How to define the era of mobile medical 1.0, 2.0 and 3.0
The development of technology, the penetration of mobile Internet, the popularity of smart devices, mobile Internet has already subverted the way people access services, and medical services are no exception. After years of development, people are no longer unfamiliar with mobile medical care , WeChat registration, online consultation, online drug purchase, chronic disease management, and even telemedicine gradually enter people's sight. From the very beginning to the present, mobile medical has gradually formed its own "evolution theory". Although the complete business model has not yet formed and actually landed, the stage theory needs to go ahead. How to define the era of mobile medical 1.0, 2.0 and 3.0, where is the current stage, there is no unified understanding in the industry. Define the mobile medical 1.0 era Throughout the development of the mobile medical industry , most mobile medical companies are based on the logic of the Internet, starting with the initial network appointment registration, consulting and consultation, mobile payment, to solve the most simple medical service needs of users, the characteristics of such enterprises It is from the C-end users, no matter what, or around the periphery of medical services, optimize medical service processes, improve the user's medical environment. From the point of view of the medical service supply and demand market, this type of mobile medical service has not created a new service supply, at least simply optimized the experience of some users, and still has not contradicted the supply and demand contradiction between the supply of limited medical service resources and quality medical services. On the other hand, companies that focus on such mobile medical services cannot find effective and sustainable business profit models; in addition, many medical services organizations have established their own mobile medical service platforms, such as WeChat, remote space, mobile Internet hospitals, etc., are more convincing and advantageous than pure mobile medical enterprise services. These are the labels of the mobile medical 1.0 era, and there are great limitations. How to define the mobile medical 1.0 era? For C-end users, it provides peripheral mobile medical services such as appointment registration, consultation and consultation, mobile payment, etc. that do not involve specific medical treatment. To put it simply, it is the peripheral medical service that starts with C. Define the mobile medical 2.0 era It must be said that the mobile medical enterprises that have become popular in the mobile medical 1.0 era have accumulated their own large user groups and hospital resources, laying a solid foundation for exploring traffic realization and business models, and also winning the capital market. Pampering, got huge financing. Why is the business of the mobile medical 1.0 era, the industry still has bottlenecks in development, still favored by the capital market, or because the medical and health industry is optimistic, medical health is a big cake. Mobile medical companies have users, resources, and traffic, they can describe the perfect story, layout the entire medical ecological chain, and gradually touch the core of medical care - diagnosis and treatment. Therefore, in the past two years, mobile medical companies have been in the layout of medical service modules, such as offline clinics, drip doctors, general medical care, etc., and various new mobile medical supplies, such as doctors' groups and Internet hospitals, have been fully covered. The whole process of medical services, to create a complete closed loop from doctor to medicine, and truly realize mobile medical care. However, the more in-depth development of mobile mobile, the more difficult it is to touch the diagnosis and treatment. At the national policy level, online medical diagnosis and treatment is not allowed, and only health consultation can be done. Therefore, DDT doctors can only do ordinary consultations and consultations, can not prescribe drugs, and the electronic process of prescriptions is released. It is also subject to policy and market validation. And mobile medical companies have not expected the results to be as good as the treatment through the layout line, such as Chunyu clinic and lilac clinic. Undoubtedly, across the era of mobile medical 1.0, mobile medical will further touch on the diagnosis and treatment, explore the way forward for mobile medical, and move into the era of mobile medical 2.0. As for how to define the era of mobile medical 2.0, the diagnosis and treatment behavior has become an indispensable keyword. With the help of mobile Internet, smart sensing and other technologies and equipment, the entire process of medical treatment services from medical to pharmaceutical can be realized, which may define the era of mobile medical 2.0. Shandong Zhushi Pharmaceutical Group Co.,LTD , https://www.sdzs-medical.com