Yimeijia announced the number of angel round financing: the main "video community + SaaS" beauty care
On July 7, Yi Meijia co-founder Sun Neijing revealed that he had completed a multi-million dollar angel round of financing at the end of May 2016, including personal investment and crowdfunding. Yimeijia is affiliated to Tianjin Yimeijia Technology Co., Ltd. and registered in July 2015. In September of the same year, Yimeijia was officially launched. At the beginning of its establishment, Yimeijia decided to do business around the industrial chain, namely B2B2C. “We entered the market later than other competing products, so the understanding of the direction and the positioning of the model are clearer.†In the eyes of Sun Neighbor, beauty care is not just needed, especially for a single home beauty business, it is difficult to support an independent business model. In contrast, the beauty industry is a lot of pain: management, training, purchases, customers, and project development and innovation costs are relatively high. Therefore, Yimeijia wants to start from the standardization of business management of beauty practitioners, and then optimize the experience of C-end users. However, at the beginning, Yimeijia only developed the WeChat public account, first launched the door-to-door beauty service, and self-operated some beauticians. However, Yimeijia soon cooperated with major beauty salons to make the beauty salon beautician the main service staff of the platform. The beautician can come to the door and the user can go to the store. And develop SaaS services for beauty salons to get through the transaction. For the C-end users, in addition to the beauty care services that can be combined with the door-to-shop, they can also perform online body detection and purchase products through intelligent hardware on the Yimeijia platform. Yimeijia mainly attracts and educates users through the content of PGC related to beauty care. The early stage is through the form of community in graphic form. In the future, Yimeijia will also launch a live video tutorial. In order to test the loyalty of users, find ways to realize cash, and at the same time drive brand communication, help beauty salons to achieve drainage and customer maintenance, Yimeijia tried to launch two self-branded daily chemical products in the e-commerce "flash purchase". Yimeijiaren APP screenshot Puyang Degren Medical Equipment Co., Ltd. , https://www.degrenyuwei.com
