Long-acting glutinous rice film can eliminate oxygen problems, food packaging innovation is ready to go

In food packaging, deoxygenation has always been a big problem, and oxygen scavenging materials are often placed, and this condition may be changed. A few days ago, Sato Foods launched the "long-acting glutinous rice film", which absorbs oxygen on the inside of the packaging material and is a new packaging material that retains 40% moisture after a 2-year shelf life.

In this quarter, Sato Foods began to change the "long-acting glutinous rice film" as a single glutinous rice cake package, which was well received by the market. The inside of the film itself absorbs oxygen, so there is no need to add oxygen-absorbing oxygen scavenging material. It is a new packaging material that retains 40% moisture after 2 years of shelf life. Sato Sato said with confidence: "The taste, aroma, extensibility, and tongue touch after long-term storage are very different from those of previous products. After you taste it, you will understand." President Sato emphasized the new technology. The focus of innovation: "This is a huge reform since the company started, and it is a major decision to decide on the development of the next 10 years and the fate of the company."

The project discussion for new packaging materials began in June. In the first quarter (May-July, 16), sales increased by 9.3% from the previous year, totaling 4.84 billion yen, an increase of nearly double digits. In addition to the upsurge in the rice project on the market, Mr. Nakagami, the managing director, said that “using long-acting glutinous rice film is also one of the important factors for the smooth implementation of the new program”.

The new membrane materials jointly developed by Sato Food Industry and Toyo Cans are used in all packaged glutinous rice products except for some products such as “flaky rice cake”. Since the taste period is printed on the individual package, the shelf life can still be known after being taken out of the outer bag.

Represented by the main products "SATOU Square Cake" and "Bunny Square Cake Single-Pack" (KIMURA Food Company), almost all the products are printed with the LOGO logo of "long-acting glutinous rice film" to enhance customers' new film. Cognition. From August to the end of September, the TVCM, which was shot by Nieki's local idol group Negicco, is planned to be used to convey the functions and effects of membrane materials to customers in an easy-to-understand CG animation. The company is also considering the gradual development of new standards for glutinous rice packaging materials.

In the second half of 2015, it began to spend about 800 million yen to carry out the modification of all the glutinous rice cake packaging lines in the group including KIMURA food, and it will be completed by April this year.